The co-founders of Nature’s Wild Berry, a Santa Monica company that grows, processes, markets and distributes Ledidi berries, also known as “miracle berries,” secured a deal with two multimillionaire investors on the reality television series known as “Shark Tank.” The berries contain a glycoprotein molecule that binds to taste receptors on the tongue, temporarily converting sour, tart or fermented notes to sweet flavors.
Founded in 2016, Nature’s Wild Berry developed a patent-pending process to freeze-dry the berries, preserving them at peak potency within hours of harvest, said Hank Watt, co-founder. Watt: “When you chew them for 30 seconds, the pulp coats your tongue and for the next 20 to 40 minutes, anything tart or sour will become sweet. Green juice with lemon and green veggies tastes like green Jolly Rancher candy.”
Source: foodbusinessnews.net