Greenyard and partners to promote healthy plant based diets

Greenyard, a global fruit and vegetable supplier, signed a five-year partnership with We’re Smart, the culinary reference for fruit and vegetables to promote sustainable healthy eating by using plants more in consumer diets.

For the next five years, both companies will further accelerate the active promotion of sustainable and healthy eating, through the pure power of plants. They will join forces to encourage consumers around the world to make smarter food choices and at the same time reduce their carbon footprint. They will support consumers by sharing easy to create pure-plant food experiences through a variety of channels as well as collaborating on pure-plant food innovations in the coming years.

Inspiration and innovation: helping people towards healthier diets
The five-year collaboration will involve a series of initiatives focused on promoting the use of fruit and vegetables and reducing food waste. We’re Smart will provide its internal expertise and access to its global network of pure-plant food experts to jointly develop new products for Greenyard’s customers that meet consumer needs regarding pure-plant foods. Such as: easy to prepare, convenient, great quality and taste.

“The time is now, as the world is accelerating the transition towards a healthier and more sustainable food system. Pure-plant food experiences, close to the original crop and based on the natural power of fruit and vegetables are the only way forward for people and planet. Our partnership with We’re Smart is an exciting opportunity for us to collaborate with a like-minded organisation committed to promoting healthy, sustainable, and ecological food choices," said Hein Deprez, founder and co-CEO of Greenyard.

Partnering for a healthier future
We’re Smart, founded by The Vegetables Chef® Frank Fol, recognises and promotes individuals, restaurants, and businesses that prioritise fruits and vegetables in their cuisine. Greenyard’s partnership with We’re Smart supports the company’s mission to promote healthy, convenient and sustainable food options. As one of the official SDG Voices for the UN’s Sustainable Development Goals, We’re Smart’s contribution to nurturing a better world aligns perfectly with Greenyard’s commitment for a healthier future.

Frank Fol, the founder of We’re Smart, commented: “Together, we now hope to inspire even more chefs, consumers at home, food start-ups and food service providers to put fruits and vegetables at the centre of their cuisine. We will continue to bring a creative and attractive offering to the market, and thus create a more sustainable and healthier world.”

First initiative launched, more to follow:

  • Greenyard launched a new Instagram-channel - @greenyard.stories  to inspire end consumers on how to create delicious, more sustainable and healthy meals. 
  • Together with Frank Fol and his network of top chefs, Greenyard will set up inspiration sessions for its own chefs and new product developers to jointly develop new products for their customers. 
  • The upcoming Radilicious Book, an inspirational cookbook by We’re Smart - featuring the 20 best, European based plant-based chefs who share their vision on the future of food and several inspiring plant-based recipes – with a written foreword by Hein Deprez, founder and co-CEO of Greenyard.
  • The annual We're Smart Green Guide will be name sponsored by Greenyard. It is a culinary guide that features the world's top fruit and vegetable restaurants, ranked from 1 to 5 "Radishes".

For more information:
Cedric Pauwels
Tel: + 32 15 32 42 00

Saar Dietvorst
We're Smart
Tel: +32 468 19 75 07

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