The Idaho Potato Commission (IPC) and the American Diabetes Association® (ADA) have announced a multi-year partnership making fresh Idaho® potatoes the first vegetable to participate in the ADA's esteemed, Better Choices for Life program. The purpose of the partnership is to help educate tens of millions of Americans on ways they can add Idaho potatoes to their meal plan.
Diabetes is one of the country's greatest health crises. Every 23 seconds someone in the U.S. is diagnosed with diabetes and 133 million Americans are living with diabetes or prediabetes. With a mission to prevent and cure diabetes and improve the lives of all people affected by diabetes, the number one question the ADA receives is, what can I eat? Many wrongly believe they cannot eat potatoes.
"We want those living with diabetes and prediabetes to feel confident eating potatoes with their breakfast, lunch or dinner as long as serving size and preparation recommendations are followed," explained Jamey Higham, President & CEO, IPC. "This partnership aims to enhance people's understanding of nutrition, especially carbohydrates; help build healthy eating habits and debunk some myths about potatoes and diabetes."
5-lb bag of fresh Idaho potatoes with Better Choices For Life logo.
The Better Choices for Life program uses the ADA's evidence-based guidelines and perspective to help consumers make informed choices about the products they purchase. Participating products prominently display the Better Choices for Life mark on their packaging. In the coming months, consumers will begin to see this well-respected mark on select 5-lb and 10-lb bags of fresh Idaho potatoes.
For more information: prnewswire.com