Wholesum, Fair Trade Certified grower and shipper of organic vegetables, introduces new Italian sweet peppers, Dolci Belles. This new offering is part of the company's strategy to focus on organic greenhouse-grown varieties that bring an upgraded, flavorful experience to the consumer.
While traditional peppers have a Brix range between 5 and 7, Italian sweet peppers range from 8 to 9.5.
Italian sweet peppers are characterized by their distinctive long, conical shape, crisp texture, and sweet flavor. Their sweetness is measured by the Brix value. Where traditional peppers have a Brix range between 5 and 7, Italian sweet peppers range from 8 to 9.5. These peppers have firm but thin walls with few seeds that concentrate at the top rather than down the center of the pepper, making them convenient and ideal for stuffing, roasting, sautés, and enjoying raw on salads and veggie trays.
"The pepper category has remained relatively unchanged for many years, especially in organics where the assortment is limited to few options including traditional bell peppers, mini peppers, and a small range of spicy peppers," says Ricardo Crisantes, Wholesum's chief commercial officer. "Current trends in produce point towards a growing consumer preference for flavor and convenience. With consumers making the switch to products that provide a better experience, not having an upgrade option available in the pepper category is a miss." Wholesum's Dolci Belles bring an elevated experience as well as new usage opportunities with their versatility, appealing to audience segments like culinary enthusiasts, adventure seekers, as well as premium and brand shoppers.
Dolci Belles are available in three-count bags of mixed red and yellow peppers.
The grower-shipper's approach to bringing Italian sweet peppers to market has consisted of multiple stages of production trials paired with market insights to determine product viability both agronomically and commercially. Through these trials, the team selected the top varieties that offer consistent sizing, flavor, shelf life, aesthetic qualities, and flavor.
Dolci Belles are available in three-count bags of mixed red and yellow peppers. The bag bears an eye-catching, colorful design with messaging about flavor expectations and the line "sweet no heat" to differentiate this offering from spicy pepper varieties as well as a QR code with recipe ideas. Dolci Belles are organic and Fair Trade Certified; each purchase brings additional funds to the farming communities where they are grown.
For more information:
Joanna Jaramillo
Wholesum
Tel.: +1 (520) 455–7589
joannaj@wh.farm
www.wh.farm