This February during National Cancer Prevention Month, Honeybear Brands® Pazazz® apple and Chef Elle Simone Scott of America’s Test Kitchen are encouraging Americans to check out the American Institute for Cancer Research (AICR) online tool, cancer health check which gives instant feedback about how well they match up with AICR’s evidence-based recommendations to lower the risk of cancer and other chronic diseases.
Honeybear Brands invites retailers to participate in the program and encourage their shoppers to purchase Pazazz apples and take the quiz. In-store signage will include a QR code driving consumers to the quiz and inspiring video recipes. Honeybear Brands will be supporting the program with a robust social media campaign.
“Apples are a hard-working addition to anyone’s diet. Fiber and antioxidant-rich, they provide benefits for the body and the mind. Chef Elle’s Pazazz apple recipes make eating them both delicious and fun,” said Kristi Harris, Honeybear Brands Brand Manager.
Chef Elle is spreading the word about the health benefits of eating apples, including their anti-cancer properties and ability to boost mood. Shop along with her as she prepares to whip up two tasty recipes featuring Pazazz apples. Catch her Instagram Live with Chef Evey Williams (@simply_ok) as they talk healthy eating. And then, follow along as Chef Elle creates her apple masterpiece step-by-step. In addition to being a celebrity chef and America’s Test Kitchen food stylist, Chef Elle is also a cancer survivor and Ovarian Cancer Research Alliance board member.