Mexico has consolidated its position as one of the world's leading berry producers and exporters, with annual shipments valued at more than US$3 billion. The country ranks first globally in exports of blueberries, raspberries, strawberries, and blackberries, with the United States and Canada as its main destinations.
The Mexican berry industry, concentrated in Michoacán, Jalisco, Baja California, and Guanajuato, has expanded through foreign investment, technology transfer, and the work of local producers. Multinational companies and specialized nurseries have introduced high-yield varieties, while producers have adopted advanced irrigation, greenhouse systems, and containerized cultivation methods.
According to the National Association of Berry Exporters (Aneberries), around 97% of Mexico's berry production is exported. The proximity to the U.S. market allows shorter logistics times and ensures fruit arrives fresh. However, more than 80% of total exports and over 90% of blueberries go to the United States, exposing the sector to potential protectionist measures and changes in consumer preferences.
The industry also faces structural challenges, including seasonal labor shortages that increase production costs and disrupt harvest schedules. Water availability is another constraint in producing regions such as Michoacán and Jalisco, where intensive irrigation has created tension with local communities. Producers are under pressure to shift toward more efficient water use, achievable through technology adoption and genetic crop improvement.
Compliance with international certification and traceability standards remains a major cost factor, particularly for small and medium-sized growers. Markets are increasingly demanding higher levels of food safety, sustainability, and social responsibility, prompting investment in new production systems and audit processes.
At the same time, new opportunities are emerging. Export diversification is underway toward Asia and the Middle East, targeting Japan, the United Arab Emirates, and China. Development of frozen berry lines (IQF), juice products, and nutraceutical applications is also progressing as producers seek to reduce dependence on fresh exports.
Genetic alliances with nurseries such as Driscoll's, Fall Creek, and Planasa have facilitated the development of varieties with longer shelf life and pest resistance, adapted to Mexico's growing conditions.
According to Rabobank RaboResearch, "Mexico has the competitive advantage of geographic proximity, but it must accompany it with innovation, diversification, and sustainability. Only in this way will it ensure its lasting leadership." Analysts project that if consumption trends in the United States and Asia continue, Mexico could expand its berry exports by 20% by 2030.
Source: Blueberries Consulting