The UK's shift away from plastic in the fruit and vegetable sector is increasing demand for fibre-based packaging alternatives. MM Packaging Deeside reports a growing interest in cartonboard formats such as punnets, trays, and baskets, driven by the introduction of the Plastic Packaging Tax and Extended Producer Responsibility (EPR) reforms.
These policy changes are prompting food producers and retailers to reassess the environmental impact of their packaging, with a growing emphasis on recyclability. According to Julian Freeman, Managing Director at MM Packaging Deeside, the company is seeing a notable rise in inquiries from fruit and vegetable businesses seeking non-plastic options that balance product protection and environmental performance.
Freeman noted that the legislative push is encouraging brands and retailers to explore new formats. He added that interest is particularly focused on fibre-based designs that can be customised for durability, functionality, and shelf appeal, while also being recyclable.
MM Packaging Deeside supplies a range of fibre-based packaging for the produce industry, including trays, boxes, and baskets. These formats are designed to meet various logistical and marketing needs, including handling heavier products, improving visibility with windowed designs, and supporting branding through print-ready surfaces.
Among its offerings are sealed trays that allow for airflow and secure closure with foil seals, aimed at preserving product freshness. The company's FreshFlow line includes packaging options such as crates for bulkier produce, punnets with handles or lids, and other carton solutions that can be assembled and filled at the customer's location.
The focus on alternative materials also extends beyond fresh produce. MM Packaging has recently developed GreenPeel, a recyclable board format with a removable liner designed for applications such as chilled meals, fish, and salads. The company says GreenPeel is intended for customers seeking to reduce plastic use while maintaining packaging performance.
This broader move toward fibre-based packaging reflects an industry-wide shift in response to stricter environmental legislation and increasing consumer expectations for sustainable packaging. As pressure mounts to move away from single-use plastics, producers and retailers are exploring materials that align with emerging regulatory and environmental standards.
For more information:
Paul Jones
MM Packaging Deeside
Tel: +44 (0) 1244 289885
Email: [email protected]
www.mm.group