"In this business, you must review your plans every month. Production is subject to unpredictable and extreme weather conditions. Rainy seasons can severely damage plantations, and cold seasons can decrease yield," stated Sandra Monroy, CEO of Fruta Deli. This familiarity with inclement weather has allowed Ecuadorian producers to adapt better than competitors in other regions, such as Central America or the Philippines, who have suffered strong impacts, including severe outbreaks of sigatoka.
While traditional markets such as the United States and Europe continue to be dominated by large multinationals, Fruta Deli has found opportunities in less conventional destinations. It is focusing its strategy on countries such as Algeria, Iran, Turkey, and, recently, China. "China's consumers are demanding. They are looking for top quality at a competitive price. But we have found reliable partners there and are building sustainable trade relationships. As a result, the company has considerably increased its weekly export volumes to Asia," Monroy stated.
After years marked by the pandemic and global logistics disruption, Fruta Deli has managed to recover. "2020 to 2022 were very hard years for the sector. But we managed to recover ground in 2023, 2024, and so far in 2025. Now, we're even projecting growth," Monroy said.
There are still difficulties. The security situation in Ecuador remains worrying. Diseases such as moko and Panama disease are a constant threat, and drug trafficking puts exporters to the test daily. "Nowadays, you have to protect your containers, not only to keep the products safe, but also so that your customers continue to trust you," Monroy stated.
For more information:
Sandra Monroy
Fruit Deli
Tel: +593 99 918 2653
Email: [email protected]
www.frutadeli.com