The produce season is a critical period for the U.S. truckload freight market, marked by a sharp increase in shipment volumes tied to agricultural harvests. Beginning in late March and continuing through the summer, this surge starts in warmer regions such as Mexico, Florida, Texas, and Southern California, before gradually moving north to states like Georgia, the Carolinas, the Midwest, and the Pacific Northwest. The result is a significant increase in freight demand, peaking in the summer and tapering off by fall.
This seasonal spike affects not only the transport of fresh produce, which requires temperature-controlled trailers, but also the broader truckload market. Even shippers who do not transport fresh produce feel the effects due to a combination of supply and demand imbalances. Temperature-controlled trailers, which may typically haul dry goods, are redirected to carry produce. Carrier migration into high-demand produce regions reduces capacity in other areas, driving up rates. The urgency of transporting perishable goods further amplifies these effects, as does the willingness of carriers to accept lower inbound rates to position equipment for higher-paying outbound produce loads.
In addition to the produce season, several overlapping seasonal events can intensify disruptions. These include the Mother's Day floral surge in May, which significantly increases demand for refrigerated trailers, and International Roadcheck Week, where tens of thousands of trucks undergo compliance inspections, temporarily reducing available capacity. Major holidays like Memorial Day, Independence Day, and Labor Day also contribute to freight volatility as carrier availability decreases and shipping volumes surge.
Navigating produce season requires proactive planning and communication. Shippers benefit from forecasting demand early, offering flexible pickup windows, and maintaining clear communication with logistics partners. Reviewing routing strategies and managing underperforming lanes can help maintain service levels. Establishing strong relationships with carriers and brokers further enhances resilience, ensuring capacity is available even as demand spikes.
Understanding the timing and impact of the produce season is essential for shippers aiming to maintain smooth operations and control costs. While the disruptions are predictable, effective preparation can significantly mitigate their impact.
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