Chiquita announced that it has been recognized as one of America's Most Loved Brands 2025 by Newsweek and Plant-A Insights Group. Newsweek and Plant-A Insights Group recognized the most loved brands in the United States by conducting a large-scale study based on an in-depth survey of 24,000 American consumers, the collection of over 359,000 brand reviews and followership data across social media platforms and in-depth analysis of sentiment data on brands.
"This is an incredible honor that reflects the deep connection consumers have with Chiquita," said Juliana Furlan, director of marketing at Chiquita North America. "It's a recognition of the trust we've built through decades of delivering consistent quality and a reminder that our yellow banana continues to spark joy in everyday moments across the country."
The recognition underscores the brand's presence in American households and its ability to foster emotional resonance with consumers across generations. With a legacy of over 150 years, it continues to evolve with purpose—strengthening its connection to shoppers through transparency, sustainability efforts and cultural relevance. From its Miss Chiquita icon to meaningful collaborations and innovative campaigns, the brand has demonstrated its ability to adapt while remaining a household staple.
"The ultimate measure of a brand's ability to resonate with consumers is how they make us feel, not just the features their products offer," said Jennifer H. Cunningham, editor-in-chief of Newsweek. "Newsweek and market-data research firm Plant-A Insights are proud to introduce America's Most Loved Brands 2025, highlighting companies that have won the hearts of customers by fostering connections and creating loyalty that transcends mere transactions."
For more information:
Chiquita
https://www.chiquita.com/