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EarthFresh announces strategic appointments post-acquisition

As EarthFresh continues its rapid expansion across North America, it announced a series of strategic appointments within its ranks. These changes come as part of an ongoing effort to align teams and operations following the recent acquisition of Mountain King and in preparation for the company's next chapter of growth.

"As we continue to grow, it is essential to empower our team members who have demonstrated dedication and skill. These appointments not only acknowledge their contributions, but also strengthen our foundation for future growth, " said Tom Hughes, president.


L-R: Andrew George, Alex Paladino, Jessica Anderson

The new appointments include:

  • Dan Martin will extend his role and has been appointed to chief operating officer, executive vice president.
  • Andrew George has been appointed chief sales and procurement officer.
  • Derrick Rayner has been appointed senior vice president of grower relations & business development.
  • Alex Paladino has been appointed to the role of vice president of operations, Canada and process improvement in Canada and U.S.
  • Jason Graves has joined EarthFresh as vice president of human resources, based in Houston, TX, effective April 14, 2025.
  • Jessica Anderson has been appointed to vice president of marketing & innovation for Canada and the U.S.


L-R: John Pope, Kevin Sorichetti, Pedro Lopez

  • John Pope has been appointed the position of vice president of sales, U.S.
  • Kevin Sorichetti has been appointed vice president of key accounts & business development.
  • Pedro Lopez has been appointed to vice president of operations, U.S.


L-R: JD Layton, Gretel Herranz

  • JD Layton has been appointed director of procurement, U.S.
  • Bryan McNamara has been appointed director of procurement, Canada.
  • Gretel Herranz has been appointed inside sales director.

For more information:
Anneka Jenkins
EarthFresh
Tel: +1 (470) 875-1636
[email protected]
https://www.earthfreshfoods.com/

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