Pacific Trellis Fruit, home to the Dulcinea® brand, is introducing a new line of premium melons: Dulcinea Pure Perfection™ Melons. This collection of high-flavor, high-quality melons is designed to elevate the consumer eating experience with sweetness, texture, and juiciness.
"We are enthusiastic to introduce the Pure Perfection line to our customers," said Rob Markel, VP of sales – melon division at Pacific Trellis Fruit. "These melons represent the pinnacle of flavor and quality, meeting the consumer demand for superior-tasting fruit that delivers an unforgettable eating experience."
The company's Pure Sweetness melons in the field.
The Pure Perfection lineup will launch with three distinct varieties, available June-September:
- Pure Sweetness™: An extra sweet cantaloupe-like variety celebrated for its juicy, soft, melt-in-your-mouth flavor.
- Pure Sunshine™: A firm yet juicy honeydew-like melon offering a refreshing, smooth, and sweet taste.
- Pure Crunch™: An oblong Chinese Hami melon featuring a crisp, refreshing texture with hints of honey and pear.
"With consumers increasingly seeking out unique and delicious melon varieties, our new Pure Perfection melons offer a fresh, premium option," said CEO of Pacific Trellis Fruit, Josh Leichter. "We have already seen a positive response on the buy-side and look forward to the consumer feedback."
L: Rob Markel; R: the Pure Sunshine melon
The melon line will be supported with high-graphic packaging, in-store merchandising support, and a digital marketing campaign. Additionally, in-store sampling events and point-of-sale materials will help educate shoppers on the superior taste and texture of the Pure Perfection Melon line, encouraging trial and repeat purchases. This comprehensive approach will highlight the melons' quality, flavor, and freshness.
Outside of this line, the company also continues to offer a diverse and robust melon program which includes the Mini-Seedless Watermelon, PureHeart®, and grows the Full-Size Seedless Sugar Daddy® Watermelon, both available in organic options. Other premium offerings include the Tuscan-Style® Extra Sweet Cantaloupe and the SunnyGold® Yellow Mini-Seedless Watermelon.
L: the Pure Crunch melon; R: Josh Leichter
The company ships its mini-seedless and full-size watermelons year-round from growing regions in Mexico, Arizona, California, and Idaho, with an offshore program in Guatemala. Seasonal melon programs include the Tuscan-Style Extra Sweet Cantaloupe and the SunnyGold Yellow Seedless Mini Watermelon. The Tuscans will begin shipping from Arizona in May and California in July, whereas the SunnyGold will start in May from Mexico, moving to Arizona in June and California in July. The Dulcinea program will have a steady melon supply throughout the summer months, ripe for promotional opportunities.
For more information:
Howard Nager
Pacific Trellis Fruit
Tel: +1 (323) 895-3049
[email protected]
[email protected]
https://www.pacifictrellisfruit.com/
https://www.dulcinea.com/