BrightFarms is now shipping from its newest greenhouse in Macon, Georgia, which opened in late 2024. Spanning 1.5 million square feet once fully built, this facility — just a short drive from parent company Cox Enterprises in Atlanta — is transforming access to fresh, locally grown produce in Georgia. This expansion marks the third new build in less than six months for the company, following the openings of its state-of-the-art greenhouse hubs in Lorena, Texas, and Yorkville, Illinois. Once fully complete, the facility will create over 250 jobs for Macon and its surrounding communities.
"We're thrilled to have started shipping from our first greenhouse in Georgia, expanding access to our pesticide-free leafy greens across the country," said Abby Prior, chief commercial officer of BrightFarms. "The Southeast is one of the fastest-growing markets for indoor-grown greens, and this facility allows us to meet rising demand with high-quality, locally grown produce. We're also proud to be part of the Georgia Grown program."
This expansion marks the third new build in less than six months for the company.
Equipped with Green Automation's high-tech lettuce growing system and Kubo's ultra-clima technology, the company's hydroponic farms ensure optimal growing conditions year-round. Grown close to the communities they serve, the leafy greens are delivered to retailers in as little as 24 hours of harvest.
With its three regional greenhouse hubs now in full operation, BrightFarms can now serve two-thirds of Americans with its fresh greens. In line with this realized expansion, last month the company announced plans to suspend operations at its early-stage facilities in Selinsgrove, Pennsylvania, Rochelle, Illinois, and Hendersonville, North Carolina later this year as it focuses on scaling and operating its new, high-tech, state-of-the-art greenhouse hubs.
The Macon greenhouse is home to the first-ever Cox Farms Discovery Center, an educational hub designed to train the next generation of Cox Farms agricultural workers, support retailers, and further its mission to provide fresh, accessible produce for all.
The company's hydroponic farms ensure optimal growing conditions year-round.
"Through Cox Enterprises, we've been proud to call Georgia home since 1939," said Steve Bradley, president of Cox Farms. "Our commitment to the state is reflected in our investments across industries. With our new Macon greenhouse, we're bringing the promise of fresh food to our home state, supporting the future of agriculture, workforce development, and community growth."
In January 2025, Cox Farms announced its partnership with Feeding America to address food insecurity. Through this collaboration, fresh produce from the company's greenhouses will be distributed to food banks and communities across the U.S. and Canada. In Georgia specifically, the company is working with local organizations, such as Middle Georgia Community Food Bank, to ensure those in need have access to fresh produce.
For more information:
BrightFarms
Tel: +1 (866) 857-8745
www.brightfarms.com