A new study published in the Australian and New Zealand Journal of Public Health has found that locally grown fruits and vegetables in the Loddon Campaspe region of Victoria are similarly priced to produce from outside the area. The research, conducted by Deakin University's Institute for Health Transformation (IHT), analyzed the prices of 36 commonly consumed fruits and vegetables from 65 vendors between February and May 2023.
Health experts say these findings are positive for household budgets, local farmers, retailers, and the environment. Reducing the distance food travels before consumption lowers emissions from transport and storage while supporting employment in local economies.
Lead researcher Dr. Christina Zorbas emphasized the importance of economic access to fresh, healthy food, particularly in a region where unhealthy diets are a concern. "Only one in eight residents meet the daily vegetable recommendation, and about half get enough fruit. With two in three adults overweight or obese, having affordable, locally grown food can significantly impact health," she said.
The study found that local produce was primarily available at farmers' markets, followed by greengrocers and small supermarkets, while large supermarkets rarely stocked locally grown food. Dr. Zorbas stressed the need for greater investment in local supply chains to make fresh, local food more accessible and affordable.
Co-author Professor Kathryn Backholer, Vice President of the Public Health Association of Australia, noted that cost is just one barrier to healthy eating and called for broader strategies to address Australia's obesity crisis. "Ahead of the 2025 Federal Election, we are urging the government to act on obesity and climate change. This includes ensuring healthy foods are affordable and raising awareness that locally grown produce is cost-effective, supports local businesses, and reduces environmental impact."
The research was conducted in partnership with Healthy Loddon Campaspe, a Victorian State Government initiative aimed at improving health outcomes in six municipalities, including Campaspe Shire, Loddon Shire, and the City of Greater Bendigo. Experts hope the findings will encourage policymakers to invest in local food systems for better health, economic, and environmental outcomes.
For more information:
Pauline Braniff
Institute for Health Transformation
Tel: +61 0400 762 010
Email: [email protected]
www.iht.deakin.edu.au