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New president for Revol Greens

Revol Greens has announced the appointment of Dirk Aleven as its new President, in addition to continuing as CEO of FoodVentures. Revol Greens is a U.S.-based producer of sustainably grown, ready-to-consume lettuce, with annual revenues of $50 million and growing. Its products are available through major retailers, including HEB, Sam's Club, Costco Wholesale, UNFI, Dollar General, Kroger, and Walmart.

"With the FoodVentures team, we have stabilized the company in 2024 and focussed on operational excellence after it prior went through an impressive construction and launching period. The systems used (high-tech greenhouses with ponds, lights, and cooling), are exactly the same as FoodVentures is using in other regions of the world. We work with an incredible team of experts at Revol Greens now in the US, and together we daily proof that the best lettuce is coming out of our greenhouses", shares Dirk.

"The transition has been made possible through the collaboration of a dedicated team of experts at Revol Greens, who have worked tirelessly to ensure operational excellence and establish a solid foundation for growth in 2025. Gratitude is extended to colleagues, customers, clients, and partners, including Equilibrium's Nick Houshower and Dave Chen, for their support and trust throughout this process."

"With this turnaround now complete, Revol Greens is poised for an exciting year ahead, continuing to deliver high-quality, sustainably produced lettuce to consumers across the United States."

For more information:
Revol Greens
Tel: +1 (310) 293-2184
[email protected]
www.revolgreens.com

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