Honeybear Brands, a grower, packer, shipper, and developer of premium apples, has hired Rebecca Meyers to fill a new role within the company as national sales director.
Meyers joins the company after working most recently for Auvil Fruit Company. She has more than 20 years of experience in the industry, executing sales leadership roles throughout her career. Meyers has a wealth of experience using marketing and category management tools to deliver solutions when meeting with customers.
In this new role, Meyers will maintain existing customer relationships as well as lead the business development team.
"Her experience as well as being a people person will help provide us with a new lens on driving sales in an evolving retail landscape," said Don Roper, vice president of sales and marketing. "As our company continues to expand our growing and production in both Washington State and the Midwest, her expertise will be critical as we bring branded products to more markets."
Rebecca Meyers.
"I'm extremely excited to work for a company with a heritage grower background, but who has developed a globally recognized brand synonymous with quality. It has always been a priority of mine to ensure I'm providing my customers with a product that I too can be proud to share with my own family and friends," said Meyers.
Meyers grew up in Western Massachusetts, receiving her degree in Food Marketing from St. Joseph's University. She assumed her first role at C&S Wholesale Growers immediately upon graduation.
"Having a procurement background allows Meyers to have empathy on the buying side and gives a diverse approach to how she navigates the buying and selling dynamic," said Roper.
For more information:
Don Roper
Honeybear Brands
[email protected]
www.honeybearbrands.com