The Mango de Málaga brand, owned by the Spanish Tropical Fruit Association (AET), is fully ready for the third campaign since its launch, which was one of the most significant advances in the sector's recent history. Operators, producers and processing companies came together in 2022 under the umbrella of this label, which recognizes the quality at source of a fruit that stands out for its flavour and organoleptic properties. Such unique characteristics are a result of the particular weather conditions in this territory, which accounts for more than 85% of all the mangoes produced in the European Union.
The Mango de Málaga brand seeks to further consolidate itself this season and also to continue promoting the demand in the European markets, mainly in France, Germany, Belgium, Switzerland, Italy and Portugal, as well as in new niches in Eastern countries; destinations where Spanish mangoes from La Axarquia are among the most highly valued and appreciated products.
Forecasts point to a short season which, once again, will be marked by a drop in the production as a consequence of the ongoing issues with the water supply, which have taken a toll at key points of the flowering period and affected the fruit setting. Estimates point to around 12,000 tons (70% less than in a normal season). The brand's Governing Body, headed by Prudencio López, owner of Natural Tropic, expects the season to last until the first third of autumn, with good prices as a result of the lower supply. The same sources predict an upturn in the demand in the domestic market, as well as in some destinations in the EU, which should have a positive effect on prices at source.
Álvaro Palacios, president of the AET, also said that the process for the granting of the Protected Geographical Indication (PGI) is still underway. The label's registration was the first step in a process that must continue until the granting of this PGI, which is one of the European Union's quality standards. It is a long process, but progress is expected in 2025.
Malaga's mangoes are a local product, and organic cultivation is gaining ground. The carbon footprint is kept to a minimum, given the limited distance and shipping time required from the harvest until the product reaches its final destination; something that applies to both Spanish points of sale and the European markets. This is something that is highly appreciated by the end consumer, and which sharply differs from the conditions of the fruit arriving from transoceanic countries.
For more information:
Spanish Tropical Fruit Association
Tel. +34 952 96 58 24 / +34 660 611 200
www.asoc iaciondetropicales.com