Pink co-branded tag for asparagus during breast cancer awareness month

Farm Direct Supply (FDS), a global supplier of fresh fruit and vegetables, is proud to announce the continuation of its partnership with the National Breast Cancer Foundation (NBCF), a breast cancer organization helping women for over 30 years.

“NBCF works to ensure everyone has the access to education, support and resources they need to get through every step of their breast cancer journey,” said Mandy O’Neill, senior vice president of development. “We remain grateful for Farm Direct Supply for its continued partnership and dedication to increase and enhance our critical programs and services.”

For October, Farm Direct Supply will switch out its staple purple FDS asparagus tag to a pink co-branded tag to bring awareness to NBCF. The pink tag will also have a QR Code which will take consumers to a dedicated landing page featuring a collection of resources tailored to prevention and individuals undergoing breast cancer treatment, survivors and their families.

"We are honored to partner with NBCF again, a cause that holds a special place in our hearts and resonates deeply with our valued customers," said Chris Horrell, general manager of Farm Direct Supply. "Our collaboration reflects our dedication to making a meaningful impact in the lives of those touched by breast cancer."

For more information about the partnership, click here.

For more information:
Chris Horrell
Farm Direct Supply

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