Avocados From Mexico, based in Irving, Texas, recently shared that it broke another record in its 2022-2023 fiscal year, importing 2.48 billion pounds of avocados. In part, this was possible due to its success to strategic marketing campaigns, creative shopper partnerships and seasonal programs, and limited-time offers in foodservice designed to encourage demand.
The next big thing for Avocados From Mexico is co-branded price look-up (PLU) stickers for bulk avocados. The PLU stickers have the Avocados From Mexico logo so consumers can easily identify the Mexican avocados. The background of the sticker is Avocados From Mexico’s PANTONE color, which reflects the shade of the inside of a perfectly ripe avocado.
Photo source: Avocados From Mexico