New Burbank Reserve potato variety launched

Originating from the Pacific Northwest, the Burbank Reserve potato variety is now accessible to retailers and consumers through Farmer's Promise. “The Burbank Reserve is presented by the West family of Nuto Farms, a fourth-generation farming institution in the heart of Rice Lake, Wisconsin,” says Rachel Atkinson-Leach, vice president of brand & category excellence for RPE.

Right: Rachel Atkinson-Leach

The Burbank Reserve comes packaged in 5 lb. and 10 lb. poly bags and the new crop will be ready starting October 1. “Its versatility shines as it transforms into a sumptuous, fluffy mashed potato dish,” says Chris McAdams, certified research chef. “Whether fried or baked, the Burbank Reserve's skin delights in a crisp and flavorful revelation, harmonizing with the creamy and airy flesh, crafting a symphony of taste and texture.”

Farmer's Promise is RPE's nationwide commodity potato brand. Beyond providing russet, red, yellow, white, organic and Idaho potatoes available in a variety of sizes—ranging from 3 lb. to 50 lb. cartons—the brand forges a connection between consumers and the farmers who cultivate the potatoes. With an offering that encompasses not only individual packs but also value-added single and tray packs, Farmer's Promise is a testament to RPE's commitment to quality and transparency.

For more information:
Rachel Atkinson-Leach
Tel: +1 (800) 678.2789 ext. 602

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