“We’re going to make this product a big category in India”

Starting promotions in the coming months, the Indian retailer Zepto is confident that SN!BS healthy snacks can gain a big share in the fruit & vegetables category. "It is a fantastic concept that needs a lot of marketing," says Associate Director Venkat Reddy. The consumer platform Love My Salad and grower Sri Sampada Farms are involved in this joint promotion.

Venkat Reddy, Associate Director, Zepto, Bangalore: "Speed is in our DNA, from delighting customers with ten-minute delivery to growing our presence across the country. SN!BS is really a fantastic concept. It's rich in nutrients, crunchy, tasty, and convenient to carry anywhere at any time. We are selling it online in cities like Bangalore, Hyderabad, Chennai, Mumbai and Pune. Snack peppers are moving faster than other snack vegetables, which is a surprise for us. It's my personal favorite, too."

"The concept still needs lots of marketing and educating, because consumers are not habituated to eat raw vegetables. As we are now starting promotions in the coming months, we are confident that SN!BS will gain a big share. The Rijk Zwaan India team is continuously in touch with us to encourage sales of the snack tomatoes, peppers and cucumbers. Our future plan is to make it a big category and to change the unhealthy habits of consumers into healthy habits by consuming SN!BS."

Vivek Jayakrishna, proprietor of Sri Sampada Farms in Nelamangale, Bangalore, Karnataka: "Our farm is growing snack peppers in three colors, snack cucumbers in two colors, and snack tomatoes in six colors on 10,000 m2. Initially, we struggled to sell these products, as it was a completely new concept in India. Over the last two and a half years it has been streamlined. I'm confident that SN!BS can become a big category in the near future."

"I value the support from the Rijk Zwaan India team in growing the products and introducing us to offline and online retailers. Visiting the last Asia Fruit Logistica in Bangkok helped me to believe in the SN!BS concept. Along with the snack peppers, cucumbers, and tomatoes, we need to grow other salad snack items like baby carrots, baby radishes, baby cabbages, and lettuces, which will keep this category interesting and attractive. And my favorite item? That's the snack pepper!"

"Learn more about the SN!BS marketing introduction in India and join the Asiafruit Congress masterclass at Wednesday 6 September, 15:00-16:00 in Hall 5B. Jan Doldersum, Manager Chain & Retail at Rijk Zwaan will share the ins and outs of this campaign. We will be presenting solutions as well as innovations at Asia Fruit Logistica 2023. Visit us at Booth 3L12, Hall 3."

For more information:
Rijk Zwaan
Email: info@rijkzwaan.com

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