WP Produce—a Miami-based and family-owned grower, packer and shipper of Desbry® brand tropical fruits and roots offers reliable supply of the traditional Tropical Avocado despite a lower volume season. Desbry Tropical Avocado, a larger-sized avocado that is naturally slower to oxidize, delivers on retailer demand for non-GMO, and without artificial colors, flavors or preservatives, and with enhanced soil fertility for an organic avocado.
“While some of our customers are very familiar with Tropical Avocados, others see them as an exotic item, which is also popular. However there can be the misconception that they are genetically modified because of the much larger size--in fact, the Tropical Avocado is the original avocado dating back many centuries ago,” said Christopher Gonzalez, VP of sales. “With our Desbry Tropical Avocado, these beauties are naturally grown, naturally ripened and non-coated for a pristine product.”
The Desbry Tropical Avocado is a larger-sized avocado that is naturally slower to oxidize.
The company offers dependable supply by sourcing from farmer family partners that have been growing the same produce for generations, ensuring ideal growing conditions and peak ripeness. Despite a lower volume Florida season due to agricultural compromises from laurel wilt disease and general over-development in the state, sourced growers have the best quality while following a stringent food safety program with traceability directly to the grove of origin.
“Our Desbry Tropical Avocados are naturally slower to oxidize and also offer a longer cut life supporting consumer demand for pre-cut and ready-to-go healthy fruit options,” added Desiree Pardo Morales, VP of WP Produce and founder of direct-to-consumer sister company Tropical Fruit Box. “The end-user customer buying at retail or online appreciates the convenience of the larger size, unique texture, firmness, taste and versatile recipe applications of these avocados.”
Left to right: Desiree Pardo Morales, Willy Pardo, Christopher Gonzalez
WP Produce provides customers with a year-round supply of this avocado as an importer from the Dominican Republic, complementing Florida’s off-season. This presents retail and foodservice customers with the benefit of contract pricing, forecasting accuracy and a commitment to year-round inventory. WP Produce offers buyer efficiency through its supply of both tropical and exotic produce.
WP Produce founder, Willy Pardo, started the company in 1984 selling exotic and tropical produce to neighbors who could not easily find fruits and roots at their local grocery stores. Today, it is a full-line purveyor of tropical and exotic items and continues to be family-owned and operated with Willy Pardo’s daughter, Morales, and his nephew, Gonzalez, focused on the expansion of its Desbry branded produce.