The Hawita Group, based in Germany, Italy, and Latvia, has become part of Group De Ceuster. The integration aims to join forces within GroupDC's "Plant care" division and to take a leading role in making the sector more sustainable.
GroupDC is a global player in organic and organo-mineral fertilizers as well as in organic crop protection products for the prevention and treatment of plant diseases. Its "Plant care" product range also includes potting soils, soil improvers, covering materials and grass seeds. The Hawita Group has been a European producer of soil improvers, potting soils, and growing pots for many years. So the portfolios of the two business groups complement each other. Hawita will continue to operate under the GroupDC umbrella as an independent company with the same management team.
Tom De Ceuster: "The integration of Hawita into our business group is intended to substantially increase our strength in Germany. In addition, we are convinced that, by joining efforts in research and development and merging the knowledge that both organizations have in their field of expertise, new opportunities will be created for innovative thinking processes. Together, we want to use these synergies to continue offering high-quality and innovative solutions to our customers in the hobby and professional sectors. Sustainability is our driving force in this respect."
Simon Tabeling, Managing Director of the Hawita Group, considers the acquisition as a great opportunity for further growth in a challenging market environment: "I am convinced that GroupDC is the ideal partner for the Hawita Group. Our customers will undoubtedly benefit from the new opportunities in research and development. Together, we are stronger and can provide hobby and professional customers with everything they need to succeed.
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