New PLU sticker introduced for Mexican avocados

West Pak Avocado is proud to announce a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to help shoppers more easily identify quality Mexican avocados. West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE® color.

“When Avocados From Mexico announced the PLU initiative to shippers, we jumped at the opportunity. I knew AFM’s brand recognition coupled with West Pak’s quality and customer service was a natural fit,” said West Pak Avocado vice president of sales and business development Joe Nava. “We’re excited to bring the new co-branded PLU featuring the Avocados From Mexico glow to customers that identify with premium avocados.”

West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE color.

Avocados From Mexico partnered with the PANTONE Color Institute to launch its official brand color, Avocados From Mexico, earlier this year. The recognizable color gradation highlights the shades of a perfectly ripe and creamy avocado from Mexico and the authenticity of the brand that represents it.

West Pak’s new PLU is available now through summer for bulk fruit and bagged brands that offer Mexican avocados.

“This unique, limited-edition PLU is yet another value add. It’s two premium brands coming together to present an avocado that retailers can stand behind,” said Nava. “Our avo-focused team is a resource to help retailers leverage the commissions to supersize their avocado programs. The co-branded PLU with AFM is the first of many association collaborations and we’re excited to bring it to customers.”

For more information:
Kelly Taggart
West Pak Avocado   

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