On the occasion of Bimi's new campaign, Murcia's countryside welcomed a visit from influencers, media personalities, and journalists from all over Spain. “Our goal is to make the invisible visible; that the media that is here today helps consumers to learn everything there is behind a stem of bimi, so they know all the processes and people involved from the seed to the dish. This is the best way to give value to the vegetables we enjoy consuming,” stated Antonio Ibarra, Head of Development at Sakata Seed Ibérica.
"During the visit, they have been able to learn about the seed's delicate germination in the seedbed, how the vegetable is managed and handled in the fields and warehouses, and the great versatility they have in the kitchen to make delicious tasting dishes."
The Spanish are the largest consumers of Bimi in Europe
With a 32% growth last year, Bimi remains unstoppable in its conquest of the European and British markets. In Spain is the largest producer of Bimi in Europe with more than 1,200 hectares. Spain produces 33% of the Bimi consumed in the UK and 70% of the Bimi consumed in Europe.
This product is available in most national supermarkets, and it's already part of the shopping basket of Spaniards. Spain is the European country with the highest consumption of Bimi, followed by Portugal, and very close by Denmark, Finland, and Norway. However, the prospects of continuing to grow are very positive, as it's having an excellent reception in the countries where it's being introduced, such as Switzerland or France," concluded Antonio Ibarra.
For more information: