Egyptian company Fruttella Food Industries plans on exporting Egyptian citrus to Latin American markets via Brazil. The company's president & CEO said Frutella wants to sell 1,000 tons of citrus and other fruits to Brazil over this year as a first step to enter the region. Sarhan says Brazil's is a huge and promising market, and unlike the Arab and European countries it has the advantage of few competitors, which encourages the company to endure the long transportation periods required to take the goods to Latin America.
Founded in 1935, Fruttella is an agricultural producing and exporting firm. Products the company ships include citrus, pomegranates, mangoes and onions, which are bounded to over 40 countries around the world.
According to Sarhan, the firm owns an area of approximately 100 hectares in the town of Kafr Shukr in the region of the Nile Delta, as well as a new 400-hectare farm at the beginning of the El Dabaa Road. The production capacity of Fruttella is approximately 38,000 tons a year, of which they export some 20,000 tons a year. A large part of the exported products comes from the company's farms, while others are supplied by other farms, whose production is under the company's control.