The Kerala Agriculture department aims to sell 100 agriculture products through e-commerce platforms (such as Amazon and Flipkart) by March 31. According to State Agriculture Minister P. Prasad, the products will be marketed under the brand name ‘Kerala Agro’. The department has already started selling around 65 of the products online.
The department has started promoting value agriculture products and online sales to find better returns for the farmers or farmers' collectives. “We plan to produce one value-added agriculture product from each Krishi Bhavan. The online sale of the products will be scaled up in a phased manner,” said Prasad.
There are 416 Krishi Bhavans in the state. The department has already started Kera Gramam (coconut farmers collective), Koon Gramam (mushroom farmers collective) and then Gramam (honey farmers collective).