Danilo Alba from OP Opens summarizes the PO's mission as "a new way of being together, actively cooperating to grow together and provide the market with those answers and guarantees it seeks."
Danilo Alba and Giuseppe Metrico
"The PO currently includes 23 members for a total of one thousand hectares. The produce is collected at the PO's warehouse to maintain its freshness. The high-quality is also expressed by the added value conveyed by the GlobalGAP, GRASP, IFS, BRC, Bio, BIOSUISS, Demeter, SPRING and IGP certifications. We try to combine the maximum respect for our clients in terms of quality with a fair remuneration for our producers in order to please both."
The Opens PO was set up in 2019 in Mazzarrone (Catania) with the aim to strengthen and promote the production of its members. The intent is to aggregate and favor the commercialization of mainly table grapes but also of citrus fruits, vegetables (mainly tomatoes) and aromatic herbs as part of an incisive international commercialization strategy.
"Processing, packaging and storage are in Mazzarrone to enable fast operations and guarantee swift delivery times for faraway destinations, even outside of Europe. Our expertise enables the PO to boast strong credibility with the interlocutors operating within a wide retail network. Opens in fact works with Switzerland, Germany, France, Great Britain, United Arab Emirates, Canada and other countries, while the management is constantly at work to acquire new destinations abroad."
OP Opens will attend Fruit Logistica 2023. "The possibility of reaching destinations far away and the most prestigious clients in the world is fruit of incessant promotional activities and interaction on the markets. In addition to investments on the international media to promote our products, we visit our clients in Italy and abroad ourselves. Then we also try to attend fairs such as Fruit Attraction in Madrid or Fruit Logistica in Berlin. This year too, we will attend the German fair in Hall 4.2 - Stand C40 as part of the Sicilian pavilion. We will meet our current and future interlocutors to talk and plan activities for the current campaign."
"For us small and medium producers, being part of OP Opens means being part of a system that enables us to access a series of services, activities and benefits which we would otherwise only access at a high price. From agronomic assistance in the fields, advantages when it comes to purchasing the necessary materials and commercialization down to promotional activities. Together, we are stronger."
For further information:
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