“Haklaey Granot” (Granot Farmers) is an Israeli company marketing fruits and vegetables directly to food chains and to the wholesaler markets. It has recently invested in Neolithics Company, who developed a unique technology for advanced quality control of fresh produce.
Using this technology, fruits could be classified at the level of the artificial ripening of the fruit and the ripeness of the fruit; hence allowing to maximize its use and to significantly reduce wasting food. Together, the companies hope to make a significant breakthrough in the avocado field, thus leading to the global growth of the company.
Granot, within its cooperation with Neolithics, shall establish an avocado laboratory to handle fresh agricultural produce postharvest; the most advanced laboratory in Israel and one of the top laboratories worldwide.
Recently, Granot began marketing ripe and ready-to-eat avocado. Granot’s ripe avocado, ready for consumption immediately upon its purchasing, is marketed in a designed package, consisting of 2-3 avocado units, according to the variety and season.