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Online buying and selling of fresh produce aims to reduce food waste

"Consentio's mission is to sharpen communication and transparency between producers, wholesalers, and supermarkets to optimize every business transaction and to diminish product waste to a minimum," says Benoit Vandevivere, co-founder of the online platform. "By effectively transferring the transactions between existing business relations to a digital tool, Consentio enables the industry's players to work and connect on another level."

Benoit and Vincent Rosso founded Consentio in 2018. Benoit and Vincent are both digital entrepreneurship specialists and are passionate about helping and solving industry flows.

"You might not know that one-third of the worldwide food production is lost. That amounts to 715 million tons of fruit and vegetables per year. There are several ways to tackle this issue, and one of them is by using technology," says Vandevivere.

"Consentio allows the supply chain to operate more transparently and more efficiently by centralizing all exchanges between the various market players: retail, food services, wholesale, import and export, and growers."

Vandevivere explains how their overall solution is built on three pillars:

1. An online platform including the most modern marketing features, where buyers can view tailor-made product offerings. All products, prices, pictures, and descriptions are gathered in an online store.

Vandevivere adds: "Within our current customers, Consentio business tool is generating 35% more sales and better margins as well. The orders can be automatically uploaded into an ERP system and simultaneously checked for correct pricing: SAP, RPO, Microsoft Navision…you name it."

2. An ordering tool called Magic Orders where orders in any format are scanned, processed, and intelligently analyzed in real-time, providing extra insights (products, prices…) and automatically sent into the respective ERP systems. No matter which order format suppliers are used to receive, Consentio can digitalize it, as well as already more than 50 existing retailers' formats.

"This is an immediate time-saver for companies that no longer manually enter orders into the ERP system. Not to mention that this is not a task that the new generation of employees in the fresh industry want to perform. It moreover avoids errors, and it actually reduces the amount of credit notes made up to 90%. Ultimately, it enables companies to use their resources for growing their business! And last but not least, thanks to faster communications and fewer errors, it helps to reduce food waste by, we believe, 25%.

3. A traceability instrument, capturing crucial data for companies' climate goals and COfootprint.

"The environmental, social, and governance aspects are becoming increasingly important for companies. In a short while, these ESG criteria will be mandatory. Companies have to be able to show what their impact is on society and on the climate", Benoit says.

Let's meet in Berlin at the Fruit Logistica.

For more information:
Benoît Motais
For France and Switzerland (FR)
Tel.: +

Johan Troost
For the Benelux and Germany/Austria/Switzerland(DE), UK/Ireland, Italy, Greece & Eastern Europe
Tel.: +

Alfredo Perez Pérez Hernanz
For Spain
Tel.: +

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