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Pure Flavor acquires Ontario greenhouse bell pepper farm

Greenhouse fruit and vegetable company Pure Flavor® has acquired DeTemporada Farms, a 25-acre greenhouse bell pepper farm located in Merlin, Ontario.

Pure Flavor's strategic investments are focused on solidifying its future. Photo: Pure Flavor 2023.  

"We are excited to add DeTemporada Farms to our family," said Jamie Moracci, president. "Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our strategy of scaling up our operations to drive efficiencies." The company's strategic investments are focused on solidifying its future.

Built in 2021 and located near the shores of Lake Erie, just east of Point Pelee, Ontario,  DeTemporada Farms is in an area known for having a unique micro-climate that positively impacts the growing environment. Built using greenhouse technology, the facility will grow red, yellow, and orange sweet bell peppers.

Left to right: Jamie Moracci, Jeff Moracci Photo: Pure Flavor 2023.  

Expansion is already underway for the farm's next phase, which will be completed later this year.

"We need to strategically invest in our growth, and with this acquisition, we are making a commitment to both our retail partners as well as our employees that we are planning for our future," said Jeff Moracci, chief financial officer and partner.

Pure Flavor is on a significant growth path to support increased demand for fresh, greenhouse-grown fruits and vegetables year-round. Future expansion plans beyond this acquisition are ongoing to develop more region-specific facilities as well as exploring new product opportunities. Built using greenhouse technology, the facility will grow red, yellow, and orange sweet bell peppers. Photo: Pure Flavor 2023.

The addition of 25 acres of owned acreage to the company's expanding portfolio will mean an even greater supply of fresh vegetables for its customers. This new acquisition is on top of the construction of the company's new Phase IV 40-acre organic greenhouse in Leamington, Ontario, which is nearing completion this month. Through its owned farms and family of growers, Pure Flavor now manages nearly 1,000 acres of greenhouse-grown fruits and vegetables.

For more information:
Chris Veillon
Pure Flavor
Tel.: +1 (519) 326-8444

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