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Organic grower launches educational YouTube series

Homegrown Organic Farms is launching a new YouTube video series, GROWN by, this Friday. The series follows four of the company’s farmers through their growing and harvest seasons, providing both education and entertainment along the way. The series features The Peterson Family, Agustin Cardenas, France Ranch and Pipco Fruit Company.

“Our hope with this series is for customers and consumers alike to connect with and better understand where their fruit comes from and the people that cultivate it,” says Scott Mabs, CEO.

The Petersons will be one family of growers featured in the new video series. 

Viewers will meet father-son duo Vern and Erik Peterson who grow tree fruit including peaches, plums, nectarines and persimmons for Homegrown Organic Farms. They were the first stone fruit farm to earn the Equitable Food Initiative (EFI) certification and recently received Regenerative Organic Certified (ROC) at the Gold level.

Agustin Cardenas was first introduced to farming by working in the fields when he moved from Mexico to the U.S. in 1984. Cardenas’ passion for growing fruit for people led him to lease and later purchase the land from his employer’s ranch. Viewers will delight in Agustin’s bright smile and infectious laugh while they learn more about the struggles and successes of organic farming. Agustin’s farm is EFI certified and will work towards ROC certification for the 2023 stone fruit season.

When viewers see episodes from France Ranch, they may find a familiar face in farmer John France. John and Cindy France are the family farmers that founded Homegrown Organic Farms in 1998. They were also among the first growers in California to go organic when they certified their family farm, France Ranch, in 1989. Homegrown Organic Farms transitioned to an ESOP in 2021, but France Ranch continues growing EFI-certified organic grapes and citrus.

Agustin Cardenas, also featured in the series, was first introduced to farming by working in the fields when he moved from Mexico to the United States in 1984.

For more than 70 years the Paul family has farmed in California's Central Valley as Pipco Fruit Company. As the fourth generation, John Paul continues the family legacy of growing organic stone fruit for Homegrown Organic Farms. Third-generation and Homegrown category director Stephen Paul joins his son in this feature.  

“We are excited to share our growers' stories in a different way,” says Elise Smith, Homegrown’s marketing manager. “This series gives viewers the chance to engage with our growers in a unique setting and each episode will feel like a visit to the farm.”

The series launches Friday at 6 p.m. PST on Homegrown’s YouTube channel. Following the series' debut, weekly episodes are uploaded each Friday. A trailer for the series can be found here.

For more information:
Elise Smith
Homegrown Organic Farms
Tel: +1 (559) 306-1777 

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