South African potato farmers can now market to buyers online

The KZN Potato Season is officially upon us, and as local farmers are busy lifting, cleaning, and packaging their produce, HelloChoice is equally busy in ensuring that you can get your hands on these potatoes at affordable and competitive prices.

Local Greytown farmer, Graeme Jarvie of GoldenGrow, explains that every cent counts when farming with potatoes: "Farming is a competitive business and what we have seen this year is input prices have grown faster than our output prices and we are being squeezed as producers. The margins we make from all our crops, especially potatoes, are very tight. "One of the ways you can get the best possible price is to use the HelloChoice platform in combination with using the fresh produce markets. HelloChoice enables the farmer to digitize your outputs and invites multiple buyers to compete for your produce at your farm gate."

Apart from the suppliers, buyers are also preparing to handle the influx of potatoes. Nasira Hoosen, a local buyer from Aheer’s Powertrade in Greytown, explains how they are planning for the increase in demand for potatoes to ensure they get the best quality at the lowest prices by using the HelloChoice platform:

“We supply smaller outlets and local takeaway shops year-round, so we are always on the lookout for better pricing and quality to ensure our customers are consistently happy. If the quality of the potatoes is good, it will have a longer shelf life so we can order more and make a bigger margin. Currently, we scan the market, talk to farmers on the ground and use the HelloChoice platform to keep up to date. For us, the platform is easy to use, and it gives us all the information we are looking for up-front and it is a great place to compare prices to ensure that you are always getting the best daily deals.”

HelloChoice is an online digital marketplace that connects buyers and aellers of fresh produce and products. The dynamic platform displays marketing prices from the convenience of sellers and buyers own personal device by digitalizing and sale of fresh bulk produce, it has become the go-to for farmers to sell their produce. The HelloChoice marketplace currently offers retailers and wholesalers access to a wealth of different produce at better prices, with streamlined procurement and reliable reporting.

For more information:
Grant Jacobs
Tel: +27 078 981 3859 - WhatsApp

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