Goldenberry Farms™ has announced its special limited-edition Lunar New Year’s offering of “Lucky Golden Fruits,” an eye-catching and value-added packaging of cape gooseberries with leaves, prepared especially for the festive season. The product is sourced from the company’s farms in Colombia.
The red and golden packaging reinforces the traditions of the Lunar New Year Holiday, red symbolizes luck and gold represents prosperity in Asian traditions, highlighted with golden-detailed icons signifying this year’s “Year of the Rabbit”
The labels are coupled with special baskets made from sugarcane, to protect the physalis and the “golden pearl” fruit appearing underneath. “The color and shape of the fruit, as well as the nutritional content, make for a thoughtful and fun gift or entertaining preparation for the festive season,” says Christopher Palumbo, brand director with the company. “In-store merchandising displays help to create eye-catching presentations and expand awareness of this sweet tropical fruit.”
The Lucky Golden Fruits are presented in a special basket made from sugarcane which is 100 percent environmentally friendly, in keeping with the hallmark of the Goldenberry Farm’s sustainable operations.
The packaging has been designed with customers from all backgrounds in mind, and to extend crossover from ethnic purchases. “Our creative team really enjoyed working on this festive product,” commented Palumbo. “The leaves serve as a wrapping, peeled back to reveal a delicious golden pearl-like appearance, thanks to the unique makeup of the fruit. We are thrilled to present consumers with a beautiful, affordable product which also might offer them the hope of good health and luck and wishes of good fortune for the year ahead.”
The fruit is packaged 12 units per case, with 160 cases per pallet. Lucky Golden Fruits is now shipping to all global destinations, including the US, Canada, Europe, and Asia via select routes.
Lunar New Year is the festival that celebrates the beginning of a New Year, and it has also become a time to feast and to visit family members. Although the holiday has historically been referenced as a Chinese holiday, in actuality - the Lunar New year is celebrated throughout parts of Eastern Asia and by Asian cultures around the world.