Pacific Trellis Fruit looks forward to the upcoming import cherry season. “With increased volumes of cherries arriving in the U.S. from Chile and Argentina, we look forward to increased opportunities to work with our customers in promoting cherries well into March,” said Marcial Hernandez, director of imported fruit. “The first fruit to arrive via vessels should be available the third week of December, just in time for New Year’s ads.”
Hernandez said the first fruit to arrive via vessels should be available the third week of December, just in time for New Year’s ads.
Pacific Trellis Fruit sources cherries from both Chile and Argentina, providing random-weight bags and fixed-weight 1lb or 2lb clamshells under the Dulcinea® brand. Fruit can be flown into Miami along with vessel arrivals at East and West Coast ports. Much of the fruit is brought to the U.S. in bulk shipments of 5 kilo boxes and repacked using a wet line to provide additional quality control. Fully staffed quality control teams manage both the inbound/outbound product from the shipping point to the customer.
Dan Carapella Jr., director special projects, senior sales executive and category manager for cherries is working on both the supply and retail side to promote the fruit. “We recommend ads to run weeks 2-8 to take full advantage of promotional supplies as well as promote late Argentine fruit. There will also be a small Rainier cherry program with fruit arriving towards the end of December. We see that many customers have already penciled in big ads in both mid-January as well as for Valentine’s Day in February,” said Carapella.
The company sources cherries from both Chile and Argentina, providing random-weight bags and fixed-weight 1lb or 2lb clamshells under the Dulcinea brand.
In addition to cherries, imported stone fruit is also front and center with the company. Available are peaches, plums and nectarines from Chile, along with a dynamic plum program from South Africa. “We have air shipments into Miami along with vessel arrivals to the East Coast, where our dedicated quality control team manages our extensive repack capabilities. Our operations team monitors all inbound/outbound shipments allowing us the ability to manage supply and optimize quality,” said Tim Davis, stone fruit category manager.
“We have a terrific program of yellow and white flesh nectarines, late season plum varieties including Applums, Lemon Plums and D’Agen Sugar Plums and availability of a number of high-flavor/high-Brix plum varieties like Ruby Sun, Black Pearl and Green Red (aka Flavor Gator) out of South Africa which will arrive in mid-January and end in April,” added Davis.