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Organto expands fruit and vegetable products into one of Europe’s largest supermarket chains

Organto Foods Inc., a provider of organic and value-added organic fruit and vegetable products, is pleased to announce that after recently beginning sales in the Czech Republic, it has also partnered with one of Europe’s largest supermarket chains to provide multiple products for sale in Serbia.

Rients van der Wal, Co-CEO of Organto Foods Inc., and CEO of Organto Europe B.V. commented “We are very pleased that our products are being added to another retail listing partner and another European country this month. We have spent a lot of time building and optimizing our infrastructure to enable broad distribution into Online, Convenience, and Bricks & Mortar formats at European retailers. We feel that partnering with this highly respected multinational supermarket franchise will allow us to further build on our mission of making organic fruits and vegetables available for every consumer. By providing organic fruit and vegetables, Organto will help this supermarket chain focus on and expand its organic fresh category.”

“This new retail listing leverages the strengths of both companies in servicing today’s consumers whom we believe are demanding high-quality, convenient products with a transparent and engaging story. To increase awareness, market share, and consumer demand, we’ve got a story to tell. Furthermore, we share a common objective of making great-tasting, high-quality food easily accessible through an innovative, engaging experience while supporting the needs of a changing planet and its people. Our partner has launched the first digital platform for surplus food donations in Serbia. It’s a process that manages food surpluses while enabling greater volumes of food to reach final consumers, who are in need of it. This process aligns with Organto’s ambition of reducing food waste, respecting the environment, focusing on CO2 reduction, sustainable sourcing, and optimizing packaging to reduce food waste.” commented Rients van der Wal.

For more information:
Organto Foods Inc.
Phone: +1 604 634-0970
www.organto.com 

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