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Arctic Gardens gets a rebrand

Launched in 1987, Arctic Gardens is a brand of high quality vegetables, both in terms of the diversity of its offering and its production methods.

Arctic Gardens today pays tribute to its know-how. A brand for which craftsmen and people work together with nature to take care of its land. A full family of homegrown vegetables, including a range tested for pesticide residues, are part of the portfolio. The revitalisation and positioning allows the brand to remain relevant in the eyes of new generations of young parents for whom frozen vegetables are ideal economic solutions in terms of good nutrition, saving time and reducing waste.

Photo: www.arcticgardens.ca

"Arctic Gardens has established itself as a leader in frozen vegetables over the years. The brand has been able to stay the course with its innovations and its approach to inspire occasions to consume vegetables in spaghetti, soup, etc. To continue to affirm its relevance, we needed to modernise its brand image. We did this by promoting the brand values and product benefits that resonate more and more with young families, not to mention our loyal consumers who have made Arctic Gardens a greatly appreciated brand in the country. We are bringing back to the fore several of our assets that were not sufficiently known to consumers.” - Nicolas Joly, marketing director, Aliments Nortera.

“The majority of the category is traditional or focused on the functional aspect of frozen vegetables. We had the opportunity to put forward a true story related to the origin of local products, connected with local producers, where the best vegetables and the best varieties come from." - Olivier Chevillot, executive creative director, PIGEON.

The product portfolio has been organised into four main segments and navigation has been optimised with the addition of a colour band that makes it easy to identify the recipe, style or flavour sought. This new brand platform greatly increases its visibility in grocery stores. The block effect created and the visual power of attraction generated force consumers to pay attention to Arctic Gardens and, thus, lead them to navigate and discover its diversified vegetable offering.

The first expression of the new platform, the updated packaging, will be introduced in stores throughout the fall of 2022.


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