The 5th CIIE is coming along on schedule. Dole, an old friend of the CIIE, made a wonderful appearance again this year, bringing more than 80 products to create "Dole Fruit Planet". Dole continues to aim to spread the concept of a diversified healthy life, not only bringing bananas, pineapples, non-GMO papayas and other popular products to the Expo again, but also cooperating with two major IPs, Disney and Universal. The world premiere of the new co-branded new products was released at the Expo. Dole released Dole X Shanghai Disney Magic Coco and Dole X Minions Avocado.
Dole's debuting new products
Patented technology is the secret of the deliciousness of Magic Coco
The sweet and fresh taste of coconuts has made coconuts increasingly popular in recent years. In 2021, the total imports of raw coconuts to China increased by 37.4% year-on-year. Coconut is delicious, but difficulty opening the nut has always been a problem. Dole has developed a series of products to meet the market demand, and constantly innovates in the taste and opening methods of coconuts, so that consumers can open them more easily and enrich the consumption scenes.
It is reported that the Magic Coco released this time is selected from the authentic aromatic coconut produced in Damnoen Sato, Thailand. The trees of aromatic coconut are protected by the local government in Thailand and cannot be exported. It is a representative product of Thailand. Compared with other coconut varieties in Thailand, aromatic coconut has been cultivated and improved for more than 100 years. Coconut juice has a sweet taste and a strong milky fragrance, which is more suitable for drinking.
Dole Young Coconut Orchard
In addition, this coconut adopts the patented opening technology, which solves the biggest problem of tasting the young coconut - opening the coconut. Through the processing by experienced coconut farmers and the use of the patented hole punch included with the package, Dole Magic Coco can be opened directly through a straw, and you can easily taste the delicious nut from Thailand anytime, anywhere.
Dole X Shanghai Disney Magic Coco
Minion Avocados stay delicious year-round
Dole has been producing avocados since 2015 and has extensive experience. At present, Dole has the ability to supply avocados uninterrupted throughout the year, and can supply products from core producing areas such as Mexico, Peru, Chile, New Zealand, the Philippines and Kenya. Dole is the first brand in China to apply ripening technology to avocados. Through processing, it can precisely control the maturity of avocados to meet the needs of different customers, and also allow consumers to buy ready-to-eat fruit on the shelf.
Dole Philippine Avocado Origin
Among the various origins, the Philippine avocados were admitted in 2020 and are currently exclusively supplied by Dole. The Philippine avocados come from Dole's own orchard, which is located at the foot of the volcano in Mindanao where has fertile soil and abundant sunlight with 100% manual harvest. The Philippine avocados have a shorter shipping period and are known as "the freshest imported avocados", and they are also listed in the Selected Product Brochure of Exhibits at the 3rd CIIE. Its supply period coincides with the window period of the Chilean origin, and the early stage of Peruvian origin which is a good supplement to the market.
Dole Philippine Avocado Selected Product Brochure at the 3rd CIIE
On June 1, 2022, Kenyan fresh Hass avocados were admitted to China. Dole actively communicated with local Kenyan packaging plants for the first time to explore the market potential of Kenyan avocados.
Kenyan Avocado Origin
Since Dole released a co-branded banana with Minions in September this year, a lot of positive feedback has been received from the market. This time, Dole X Minion Avocados are believed to be popular with consumers.
Minions Limited Edition Dole Avocado
Five years of growing together
Dole is an old friend of the CIIE. It has been invited to participate since the first CIIE in 2018 and has become a member of the exhibitor alliance. In 2021, Dole became one of the members of the Agricultural Products Professional Committee. Through the platform of CIIE, Dole has received great attention and continuous reports, allowing the Chinese market to see that the healthy quality and brand strength of Dole, and brand awareness has increased year by year.
Over its years at the CIIE, Dole China has also grown rapidly and has gradually become one of Dole's most important markets in Asia. Dole continues to be optimistic about the Chinese market and business environment and is also increasing its investment in China, nurturing new business forms.
Dole Fruit Planet booth
Source: Dole