With the fall 2022 crop of SugarBee® apples in early harvest, Regal Fruit International, LLC is pleased to announce that sales of this proprietary brand will be coordinated by Regal Fruit in partnership with Chelan Fresh, CMI Orchards and Sage Fruit.
SugarBee’s crunch, caramel-and-honey-toned sweetness and excellent storage make it among the most highly sought-after varieties for retailers nationwide. And now, ordering more of these apples for store shelves just got even easier with three sales desks to order from.
Consumer demand for the SugarBee apple continues to grow nationwide.
Chuck Nystrom, Minnesota-based orchardist and member of the North American Fruit Explorers, discovered the SugarBee via chance seedling in the early ‘90s. He then partnered with Regal Fruit International, LLC to develop the original B-51, patented as CN-121 variety, now trademarked and marketed as the SugarBee. By managing long-term planting cycles, orchard caps and price setting, Regal Fruit has ensured the apple’s ongoing status among a marketplace full of devalued competitors.
Consumer demand for the apple continues to grow nationwide, in part due to the branding and marketing campaigns from Chelan Fresh over the past five years. The apple also has a distinctive honeycomb-shaped PLU, bright packaging and kid-friendly messaging.
For more information:
Tom Riggan
Chelan Fresh
tomr@chelanfresh.com
https://chelanfresh.com/