North American 
player in canned and frozen vegetable processing NORTERA launches its new brand image after 65% of Bonduelle Americas Long Life's shares were acquired by Fonds de solidarité FTQ (32.5%) and Caisse de dépôt et placement du Québec (32.5%) on June 30. The Bonduelle Group will retain 35% of the new entity's shares.
The launch event was the perfect opportunity to meet the new shareholders who had come together for the occasion at NORTERA's recently established head office in Brossard, Québec.
NORTERA General Manager Daniel Vielfaure acknowledges this is a big day for employees and managers, who are meeting the company's owners. "This new chapter ushers in a bright future for a new brand that's built on a solid foundation. NORTERA is a name that reflects the North American regions where we harvest and grow our vegetables, our connection to the land and soil where our food is grown, and a new era of forward-looking prosperity. We're thrilled to form this partnership with two of Québec's major financial shareholders, FTQ, CDPQ and the Bonduelle Group. The capital injection will help NORTERA continue to grow for the future, and I can think of no better scenario than that."
Guillaume Debrosse, CEO of the Bonduelle Group, said: "The Bonduelle Group is thrilled to see the new NORTERA take flight as its own independent entity, all while remaining connected to its roots. Both organizations share a common goal to create the best possible conditions for growth. We are confident NORTERA will thrive thanks to Bonduelle's solid market knowledge and expertise in the canned and frozen food business, paired with the financial backing from the new shareholders, CDPQ and FTQ."
Dany Pelletier, the Fonds de solidarité FTQ's Executive Vice-President of Private Equity and Impact Investing: "NORTERA has impressive ambitions and the Fonds de solidarité FTQ is proud to be part of this company that is so vital to the agri-food industry and our regions. Their new brand image and their vision for the coming years will propel the company to new heights and ensure long-term growth. The Fonds will always be there to support NORTERA and help it consistently outdo itself."
For more information: bonduelleamericas.com