Peters Ice Cream has partnered with Australian fresh produce company, Montague, to create Rescue Pops – Plums Up, a frozen fruit sorbet stick made from rescued and repurposed Montague plums that were destined for landfill. Rescue Pops – Plums Up sorbet sticks are naturally gluten-free, plant-based with no artificial colors or flavors. They contain only 56 calories per serving.
Woolworths supermarkets have partnered with Peters and Montague to bring Rescue Pops – Plums Up to market, and will be exclusively ranging this product nationally from October in an eight-pack.
In Australia, 7.6 million tons of food waste ends up in landfill each year. This comes to about 312 kilos per person. Much of this waste is perfectly edible, but will still be rejected due to minor blemishes and imperfections.
According to Peters Ice Cream country head, Emma-Jane Collins, it is important for Australia’s most prominent food brands to highlight and address the issue of food waste: “Addressing the food waste problem in Australia is essential for environmental sustainability and something we are passionate about at Peters Ice Cream. By partnering with a sustainable stone fruit grower like Montague, we’re actively showing how brands with aligned values can work together to minimize waste in a creative, delicious way.”
According to Scott Montague, managing director of Montague, the partnership with Peters Ice Cream connected two companies with similar commitments to long-term sustainability and a keen environmental focus.
Source: foodmag.com.au