West Pak Avocado is officially kicking off its 100 percent Avo-Focused campaign at the International Fresh Produce Association’s Global Produce & Flower Show in Orlando, Florida, October 27-29, 2022.
The new campaign for 2023 will carry through all sales and marketing efforts for the year, and include a new website, social media and marketing initiatives and enhanced offerings for customers.
“West Pak is excited about the new campaign and is thrilled to be a part of the in-person event,” said CEO Mario Pacheco. “We bring 40 years of avocado experience to the table and a legacy of fair, ethical and sustainably-minded business practices. West Pak is proud to focus on the avocado and nothing but the avocado.”
West Pak's campaign for 2023 will carry through sales and marketing efforts for the year, and include a new website, social media and marketing initiatives and enhanced offerings for customers.
At the show, the avocado-exclusive grower, packer and distributor will offer Avo Power Sessions with West Pak partners. During these scheduled sessions, attendees are invited to drop by to introduce themselves, ask questions and get to know West Pak partners. Representatives from Apeel, Fairtrade America, Hass Avocado Board, California Avocado Commission, Avocados from Mexico and Colombia Avocado Board are slated to attend.
“We invite our current and potential customers to come by our booth and partake in these sessions. They can chat with our team and meet our many partners to discover how we have an avo solution for every avocado need,” said vice president of sales and business development Joe Nava. “From options for foodservice and wholesalers to revving up avocado excitement for retailers, we are here to help drive the avocado category for our customers.”
“We show our commitment by ensuring that our customers are empowered with all of the sales, marketing and educational support they need to succeed with everyone's favorite green fruit,” said marketing manager George Henderson.
At the show, the company can be found at booth #4961. To learn more about the campaign, attendees are encouraged to schedule time with a team member or view the partner schedule by clicking here.
For more information:
Kelly Taggart
West Pak Avocado
ktaggart@purelyvisual.com
www.westpakavocado.com/