After a global pandemic and a few years of virtual shows, excitement is building up for IFPA’s Global Produce & Floral Show. “We are excited to return to the new and improved version of the biggest show of the year,” says Emily Murracas, Director of Marketing with Mucci Farms. At the event, the company’s main focus will be to reinforce its ability to supply fresh produce across the North American continent at scale. “We are armed with full category assortments of products and have undergone a rebrand that offers a consistent look and feel across all items we offer.” Attractive merchandising options that drive sales are part of the rebrand and will be on display at booth #2643 in Orlando.
Complete produce partnership
From a product standpoint, the emphasis will be on the company’s premium snacking lineup that will be featured through their Colors of Flavor theme, unifying Mucci Farms’ assortment of convenient grab-and-go options. “This year, we are focused on providing current and prospective retailers a visual of what a complete partnership with Mucci Farms can look like in their produce departments,” commented Murracas. “Our latest rebrand offers consistency and eye-catching artwork that allows for creative merchandising displays that complement the most colorful department in the supermarket.”
Colors of Flavor Team Mucci Farms.
Paper Top Seal with ReSeal option
On the packaging side, Mucci Farms’ award-winning Paper Top Seal container has been innovated and taken to the next level. “Extensive research and development has led to us to improving this package with a Reseal option that maintains structural integrity, product quality, and transportation efficiency,” says Fernanda Albuquerque, Packaging Development Manager. Consumers are now benefiting from being able to seal and reseal packages, which will increase shelf life and reduce shrinkage. “It is the same 100 percent fully recyclable package, with the added benefit of a reseal option.”
Prize giveaways at booth #2643
Looking ahead at October 27 through 29, the Mucci Farms team is thrilled to attend the first edition of the IFPA’s Global Produce & Floral Show. “We believe everyone else is excited, too. There is a lot of virtual fatigue, and that sentiment seems to be a shared one.” The team is expecting a fantastic turnout, lots of positive energy, and a great opportunity to be reminded of just how big of an industry we are all part of.
“Our Marketing Team always finds creative ways to make our presence known at trade shows, and this year will be no different,” said Murracas. “We will have an interactive component to create excitement about our award-winning snacking assortment and are inviting attendees to try their luck in the Fresh Mix Challenge. We are undoubtedly bringing our Colors of Flavor to life through a unique and fun experiential marketing promotion.” There will be lots of great prize giveaways. Just play a classic game for your chance to win!
Visit Mucci Farms at booth #2643, and check out the Fresh Mix challenge in the activation center located between the Fresh Ideas Showcases and Hall C.
Fresh Mix Challenge.
For more information:
Ajit Saxena
Mucci Farms
Tel: (+1) 519-326-8881
asaxena@muccifarms.com
www.muccifarms.com