Bananas just might be the cheapest food at the supermarket. Now, a Montreal startup is asking buyers to think about why that might be, and to consider paying a little more to fix the system.
Equifruit has designed a playful marketing campaign for a serious purpose. The company asks customers to pay up to 40 cents more per pound for their Fairtrade bananas, with the intent to change the banana industry and ensure that farmers and workers get the compensation they deserve.
Equifruit sources bananas from co-ops and small farms in South and Central America, sending them to Canadian grocery stores. Now they plan to expand into the US. In addition to the fair sales price, for every 40 pounds of bananas sold, $1 goes back to the farming communities for investment in more sustainable growing practices and labor safety.
Source: reasonstobecheerful.world