Rick Verhoeckx:

"Less production, so no summer dip in mushroom sales, but cost increase is a huge challenge"

This year, mushroom sales have shown no sign of their customary summer dip. "Sales were never bad. The big issue is whether the cost increase can be passed on to the sales price. That's not always possible. That's why many Dutch growers are choosing to stop. Those lower productions are now benefiting sales," says Rick Verhoeckx of the Dutch mushroom and top fruit company of the same name.

"I'm curious to see what impact that will have later in the year, though. I foresee shortages in the winter." Verhoeckx & Zn traditionally supply mainly mushrooms to Norwegian and Dutch customers. "And German buyers know how to find us, especially with promotional campaigns," continues Rick.

Considering the current inflation, most clients are noticeably opting for the basic assortment, he says. "Presently, white mushrooms are doing the best. Their prices averaged around €1.70 in recent weeks. The sales of organic varieties and mixed packs, which cost more per kg, have, however, fallen. Some customers have even reduced their range somewhat."

Rick sees a great future for the Dutch mushroom sector. New harvesting methods could help. "When it comes to quality and delivery reliability, we meet the highest standards and score higher than many other countries. However, the Netherlands is a relatively expensive production country. If we could use technology to adjust our harvesting costs, our international position would improve tremendously," he concludes.

For more information:
Verhoeckx & Zn
25 Hoorzik
5331 KJ, Kerkdriel, NL
Mob: +31 (0) 634 656 868 
Email: rick@verhoeckxenzn.nl 
Website: www.verhoeckxenzn.nl


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