Zespri has joined hands with soccer star Matthew Or and local celebrity Sarika Choy to co-host a "delightful and interactive" ad campaign, in line with the brand’s motto “Say yes to possibilities”. The campaign aims to encourage everyone to say yes to challenges and pursue seemingly impossible dreams, at the same time supporting local sports talents and giving a strong boost to the Hong Kong soccer team.
In the campaign video, Or starts off by proclaiming his passion that might have surprised Choy a little, “I like soccer more than girls”. The fun duo exchanged their first impressions towards each other and dived deeper into Or’s “Say yes” attitude including entering the World Cup with his team.
Source: marketing-interactive.com