Hazel Technologies, Inc. celebrates its third year of collaboration with Miami, FL-based exotic fruit grower/packer/distributor, Freshway Produce, Inc. Freshway specializes in commodities including exotic fruit like white, red, and yellow dragon fruit, rambutan, as well as other tropical fruits like starfruit. Since 2019, the company has optimized the quality of their US-grown dragon fruit through the implementation of Hazel Technologies’ flagship product, Hazel 100™ and is committed to continue using the technology throughout the 2022 season.
While dragon fruit, also known as pitaya, is still considered an emerging crop in the United States, according to the Agricultural Marketing Resource Center, there is a rising popularity for the tropical fruit that exceeds the country’s supply. The fruit is native to South and Central America but is also commercially grown in California, Florida, and Hawaii to meet the niche’s demand. One of the predominate struggles for the dragon fruit market is the product’s short shelf-life. With their produce being shipped nationwide, Freshway turned to Hazel® for a technological solution to this industry-wide problem.
“At Freshway, our mission is to broaden consumer awareness to exotic fruit and vegetables. We do that be providing the highest quality and variety of tropical fresh produce to our retail, wholesale, and foodservice clients,” said Jose Roggiero, President and CEO at Freshway Produce, “Hazel 100™ and the Hazel Tech® team have been an integral part for us to achieve such great arrivals for our customers. We look forward to continue working alongside them in the years to come.”
“The true advantage of investing in Hazel Tech products like Hazel 100 is that our technologies can be vertically integrated into your existing production process,” said Joe Parker, Account Executive at Hazel Technologies, “By adding one simple step into your operations, like dropping a sachet into a box, you’re able to extend the quality of the produce being sent to all of your customers.”