Supplies of organic basil are greater this year.
Jacobs Farm del Cabo has been steadily building a stronger basil supply each year, and this year will have more available than last year.
At Jacobs Farm del Cabo, basil is grown in Watsonville, California, year-round. “Our basil supply is plentiful and local to the Bay Area. We’ve spent years cultivating our organic varieties that extend the summer basil season, and we are seeing that hard work pay off without compromising on quality,” says Katie Bishop, marketing coordinator. “Each year, we have been steadily building a stronger basil supply, and this year we have more basil available than last year.”
Organic basil will be just one of the topics Jacobs Farm del Cabo will discuss at this year’s Organic Produce Summit, taking place in Monterey, California, July 13-14. The event will also be where it unveils its latest additions to its recyclable and compostable paperboard line--shishito peppers and honey bunch grape tomatoes. “Many of our retailers picked up the paperboard when it first came to market and have never looked back,” says Bishop. “This packaging line has saved 750,000 lbs of plastic, and we are excited to see how this expansion fuels our impact.”
Organic industry developments
The show also offers Bishop and the rest of the Jacobs Farm del Cabo team a chance to get a deeper understanding of organic industry trends. “The face-to-face time that OPS affords us with our retail partners naturally facilitates understanding and progress,” says Bishop. “The well-informed panels at OPS inspire and guide our future developments and give props to the people innovating in the field.”
One of those panels also includes Jacobs Farm del Cabo’s director of sales and marketing, Aaron Brookes, who will participate in the “Hydroponics: To Soil or Not To Soil” panel. There, Brookes will discuss the grower-shippers 40-year commitment to soil-grown agriculture.
Bishop (left) says Jacobs Farm del Cabo will unveil its latest additions to its recyclable and compostable paperboard line, shishito peppers, and honey bunch grape tomatoes at the show.
Another topic sure to be on the minds of visitors and exhibitors at the show is the future of organic produce consumption. “We live in a world of ever-expanding consumer knowledge. Consumers are aware of “greenwashing” and asking for more from their retailers,” says Bishop. “While the economy is certainly a deciding factor in consumption patterns, it will compete with environmental concerns. And now that the market is more crowded, we are all adjusting to a new playing field. Eventually, the market will settle and solidify.”
For more information:
Dani Loustalot
Jacobs Farm del Cabo
Tel: +1 (831) 207-7882
danielle.loustalot@delcabo.com
https://www.jacobsfarmdelcabo.com/