This year, Prince de Bretagne has decided to make a comeback on television with one of its flagship products: the cauliflower. “We haven’t had a TV commercial for twenty years. We want to put the cauliflower in the spotlight again, with our producers as the main actors. Because they are the ones who can embody the product the best and talk about the very interesting nutritional qualities of this vegetable, unfortunately often forgotten by consumers,” explains Emilie Bardin, product manager at Prince de Bretagne.
The commercial will be broadcast throughout the month of November on French TV channels TF1, France 2, France 3 and M6. It will showcase the cauliflower harvest as well as the region and the authenticity of the brand. “It is also the opportunity to show all the deliciousness cauliflowers can bring.”
In addition to this commercial, posters will be placed in the Paris metro, as well as on digital media in Brittany and in major French cities. There will also be events proposed in stores.
In short, November will be the month of the cauliflower!
For more information:
Emilie Bardin
Prince de Bretagne
Phone: + 33 (0) 6 11 48 54 49
[email protected]