"There's no doubt that, back in 2006, when Laser Food had the idea of starting to develop the technology to indelibly mark fresh agri-food products, this seemed a little far-fetched," company sources stated. "There were many critical voices that continuously denied the convenience of using this technology, wrongly considering that it could damage and affect the commercial life of the labeled products."
"Those voices were wrong, as has been attested to by time and our clients. We have been successfully implementing the technology we market under the Natural Branding brand for 15 years. We have dozens of satisfied clients around the world and have labeled thousands of tons of all kinds of products that have been marketed in numerous supermarkets throughout Europe," they stated.
"Today, the best companies in the agri-food sector use our machines to implement the Natural Branding indelible marking technology on their products. It's the only patented technology that received the support and endorsement of the European Union."
Regulation 510/2013, which Laser Food proposed to the European Commission, is proof of this.
Not all of the indelible marking in the market is from Natural Branding, even though some people fraudulently say it is. "In every emerging sector, there are some people who try to offer a product that seems like the original product regardless of the damage that they can do to the correct implementation of a technology that is called to be a benchmark, as we had announced in our vision and mission, back in 2006. It's just like our slogan states, 'The new generation labeling'," the company stated.
"Labeling a product without using the specific parameters required by each fresh product can damage the shelf life of that product. That's why the best companies take no risks and leave this labeling in the expert hands of the Laser Food agronomist engineers at the authentic Natural Branding brand. The supermarkets that work with our customers know that we make a difference."
This year, the company will be at Fruit Attraction together with its partner JBT in Hall 3 Stand 3D12, where they will showcase the novelties they have been developing in artificial vision, automatic power adjustments, and new software versions that allow users to have total autonomy, among other things.
For more information:
Stephane Merit
Business development manager
Laser Food
Tel.: +34 960 700 522
smerit@laserfood.es
www.laserfood.es